Shuttling between empathy and data, I attempt to stretch constraints to possibility.
I am a UX design generalist with a background in engineering and recent training in climate, business and data. As a hands-on leader, I am equally comfortable drawing big-picture strategies as in prototyping intricate interactions.
To be closer to the business side of design, I joined the digital consulting firm Publicis Sapient (Sweden 🇸🇪) in 2021. In the previous decade, I worked with in-house design teams at du Telecom and Emirates Airline (UAE 🇦🇪) and Microsoft (India 🇮🇳). I have also been a design entrepreneur.
I teach UX design and occasionally speak at design events. I am a dad of 2 daughters, an illustrator, graphic novel enthusiast and a runner.
Strengths
UX strategy . Data-informed design . Experience optimisation . User testing . Prototyping . Visual communication
This portfolio is a select collection of my design work. All information in this portfolio is my own and does not necessarily reflect the views of my employer.
My older work can be viewed on my design archives site.